Madrid Fashion Alley - Callejón de Jorge Juan

Previously in my post on Madrid Fashion and Shopping Guide, I mentioned that Calle de Jorge Juan is one of the streets to go to for stylish and unique fashion finds.

In addition, branching off from the main street, there's a little pedestrianised annex known as Callejón de Jorge Juan (Alley of Jorge Juan), consisting of a cluster of small fashion boutiques housed in the ground floor units of refurbished 19th Century stately buildings.

Urban chic plus a tad of a bohemian feel, this charming little nook in Madrid carries a pretty mix of exclusive brands with prices ranging somewhere between high street & high fashion.

Perhaps it could be due to the presence of French labels such as Robert Clergerie, Isabel Marant, Manoush and American Vintage, that this little fashion alley in my opinion, resembles a miniature version of Avenue Montaigne, Paris’s fashion boulevard.

Here, you can find some of the most gorgeous shoes by Spanish designer Pedro García, fun and colourful apparel & accessories by Jocomomola and Yokana, or choose from a selection of brands such as Paul & Joe, Coast or Twenty8Twelve that are stocked in Scooter & Jimmy's multi-brand concept. Other foreign brands include Italian label Marni, as well as classic American fashion brand GANT.

One of the prettiest shop has got to be Kavita Parma's Raasta, nestled right in the corner of the alley, housing a collection of eclectic designs made from quality fabrics. Plus she has an absolutely divine line called Suzie Wong which I'm totally in love with!

Oh well, money unfortunately does not grow on trees but there’s always what’s called window shopping, which still gives me quite a great deal of pleasure. With window displays so attractive, they sure satisfy a feast for my hungry eyes.